I had a speaking engagement today where I spoke about Social Media to a Human Resource association.  I was discussing how Twitter, blogging and YouTube work best when they go hand-in-hand with each other.  This topic came up here at work recently and this is how I put it into perspective:

When you develop a great video presentation and bring it to a trade-show or conference, you don’t just set it up on a table and leave it playing in a loop all by itself.  You don’t just start the presentation and leave it unattended do you?  Instead, you are there ready to greet people who show any interest in the presentation you are running.  You are there to answer questions, make conversation and interact with others. As we all know, this is called networking.  Likewise social media, when used correctly establishes this same type of interaction.  Videos on YouTube need to be associated with a website, or a blog where someone interested can go and interact and ask questions.  Once a connection is made and a conversation is started, it is just like you are standing together at the  trade-show, or in the conference room.  Here, in the discussion that evolves, whether it be virtual or in person, you will decide whether continuing a business relationship or not is in your best interest.  So in both scenarios (virtual or in person) the same objective is being met.

Likewise, it’s important that once you post something on YouTube you have methods in place to draw traffic to the video.  This is where your website, Facebook, Twitter and blog will play their part in this dance of getting your online presence noticed.  Social Media needs to work together and be in harmony with each other.  Working together is the key to the success of your social media campaign as well as your overall marketing plan.

We have a client who posts videos on YouTube, at the end of their Print Ads in the trade magazines we print: “see our videos on YouTube”… how is that for the evolution of the ad/PR world?  We now have our traditional print ads referring potential clients (and anyone else who is interested) to our client’s online presence.  At least for right now, it seems you can’t effectively have one without the other.

-Wendy

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