Posts Tagged ‘Social Media’

Fathers-DayFather’s Day is this Sunday, June 15…

We did it for Mother’s Day, and now it’s dad’s turn. They’ll make you laugh, they’ll make you cry, they’ll make you appreciate dad more than ever before!

Here’s a collection of the best commercials/videos celebrating dads:

Dove’s #RealDadMoments


Google Chrome – Dear Sophie

Miller Lite – Here’s to Dad

American Greetings – The Dad Life Rap

And here’s a little extra:

25 Absolute Greatest Dad Jokes of All Time

** Happy Father’s Day!! **

Do you have must-see commercial to add?? Share the link in the comments below!

Is there a better way to celebrate and honour Mother’s Day than to make you weep uncontrollably at your office desk?

Mothers-DayI think not. Here’s a collection of the best commercials/videos celebrating moms:

Olympics P&G – Thank You Mom

Olympics P&G – Pick Them Back Up

Publix – Mother’s Day Commercial

Kobo – The Gift of Reading

Google – Here’s to Moms


Video – Parents Announce New Baby; Daughter Has Best Reaction. Ever.

And then there’s this one. Disclaimer: this commercial is incredibly creepy. But also hilarious.

Old Spice – Momsong


** Happy Mother’s Day!! **


Do you have must-see commercial to add?? Share the link in the comments below!



Here I am. Marketing Information Specialist/Director of Social Media/Blogger all rolled into one – a perfect storm dynamic combo of job titles and caffeine.

Social media 101: Social media is, um – social. It’s engagement – it’s a conversation and I’m finding it difficult to have that conversation in 140 characters or less (à la Twitter). So, Hi. I’m new here. Offer me greetings of salutations below or on Twitter or Facebook. As an extended voice of our advertising/PR agency, I want to show you that there’s more than meets the “i” in our industrial world [haha – get it?]! And I’ll show it to you one blog post at a time. I mean for these posts to vary in levels of information and entertainment. After all, we’re not just PR robots here at Bernard & Co!


Say ‘hi’ NOW! Do it!


I just used 745 characters and it felt glorious. I love you, Twitter – but you can’t hold me back!


Please feel free to share any news stories you see here in any format (print, online, direct link, etc.) For official release documents and/or full-size, high-resolution pictures please contact us.

I had a speaking engagement today where I spoke about Social Media to a Human Resource association.  I was discussing how Twitter, blogging and YouTube work best when they go hand-in-hand with each other.  This topic came up here at work recently and this is how I put it into perspective:

When you develop a great video presentation and bring it to a trade-show or conference, you don’t just set it up on a table and leave it playing in a loop all by itself.  You don’t just start the presentation and leave it unattended do you?  Instead, you are there ready to greet people who show any interest in the presentation you are running.  You are there to answer questions, make conversation and interact with others. As we all know, this is called networking.  Likewise social media, when used correctly establishes this same type of interaction.  Videos on YouTube need to be associated with a website, or a blog where someone interested can go and interact and ask questions.  Once a connection is made and a conversation is started, it is just like you are standing together at the  trade-show, or in the conference room.  Here, in the discussion that evolves, whether it be virtual or in person, you will decide whether continuing a business relationship or not is in your best interest.  So in both scenarios (virtual or in person) the same objective is being met.

Likewise, it’s important that once you post something on YouTube you have methods in place to draw traffic to the video.  This is where your website, Facebook, Twitter and blog will play their part in this dance of getting your online presence noticed.  Social Media needs to work together and be in harmony with each other.  Working together is the key to the success of your social media campaign as well as your overall marketing plan.

We have a client who posts videos on YouTube, at the end of their Print Ads in the trade magazines we print: “see our videos on YouTube”… how is that for the evolution of the ad/PR world?  We now have our traditional print ads referring potential clients (and anyone else who is interested) to our client’s online presence.  At least for right now, it seems you can’t effectively have one without the other.